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2016 Mercedes SL550
First Love Forever

Few cars inspire love at first site like a roadster. No roadster makes the passion endure like an SL.

Endless Devotion to Instant Desire

Remember when you saw your first SL? Maybe you admired it in a photograph in a magazine, or glimmering on the auto show carpet. Perhaps you witnessed it capturing a checkered flag in Italy, or caught a glimpse as your neighbor whisked off to work. Wherever it was, it didn’t just stay in your mind. It got into your heart that someday it would be you behind the wheel — the sound of each rev carried off by the wind. The feel of each corner hugging you back. And the idea that, just out of view, someone is catching a glimpse of you driving your SL — and thinking "someday that will be me."

In The Moment, Ahead of its Time
 
What makes every SL an icon comes from the fact that it’s always reached for the stars rather than resting on its laurels. The legacy evident in its design is always one of leaping ahead. Its body is made from aluminum — much like the original SL — for exceptional strength with light weight. The all-year, all-day, all-night enjoyment of its convertible top has been advanced by every SL generation. Today’s fully automatic power hardtop, Panorama glass roof and MAGIC SKY CONTROL® electrically variable tint are all SL firsts. Its ongoing legacy of innovation is why driving one never gets old.

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